In lieu of joining the chaos of Black Friday or Cyber Monday, we wanted to focus this holiday season on a day that more closely aligns with our mission: Giving Tuesday.

It is quarter end, which means we get to write our very first checks to our giving partners, MANA Nutrition and the Atlanta Community Food Bank! This is a very exciting moment for us for many reasons, not the least of which is taking our first GoodSteps toward fulfilling our mission. The positive impact these gifts will have confirms our belief in the power of shopping On Purpose!

Each product has its own dollar amount dedicated to a giving partner and we keep a running tally of how many products are sold and the giving partner chosen for each of those products. 1 pair of GoodSteps Originals = $12 dedicated to customer-selected giving partner = 48 ACFB meals or 13 days of MANA nutrition

In the days since we opened our (virtual) doors, YOU shopped on purpose and directed enough funding to our giving partners to provide 2,395 meals to food insecure folks here at home AND enough nutritional packets to treat malnourished children around the world for 598 days.

São Paulo, Brazil: At the very end of May – almost fourteen months after engaging our manufacturer – production of our first line of flip flops began!