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Our Purpose

At GoodSteps®, we truly believe in the power of a well-intentioned (purposeful) purchase. It is as simple as: YOU BUY – WE FUND – THEY DO – ON PURPOSE.

You Buy. We worked hard to create quality, hand-made products that are stylish, comfortable, supportive, versatile, and – best of all – purchasing a pair (or two!) provides financial support to our incredible non-profit partner organizations.

We Fund. With every product sold, we donate 20% of the purchase price to our giving partners. At any time, you can see what these donations look like in action: the totals we provide at the bottom of our home page demonstrate the impact we continue to make together in the fight against hunger.

They Do. Every purchase directly funds quarterly donations to our giving partners. The work MANA Nutrition and Atlanta Community Food Bank do to fight hunger and the good they provide is why we’re here. Learn more about our giving model and these fantastic organizations here

On Purpose. Our sole mission is to do good in the world and to empower people – our customers – to do good. Our customers actively participate in fulfilling this mission both by choosing GoodSteps and by choosing which organization their give will be directed towards: they are truly shopping On Purpose.


Learn more here


The seeds for GoodSteps® were planted during Alice’s years as a corporate attorney, when she began actively seeking out companies with both interesting products AND a mission to do good in the world. More than just supporting a cause – giving was their reason for existing. The concept was empowering and infectious as a consumer, and inspired Alice to create GoodSteps in that same model. Alice currently resides in Atlanta, GA with her husband and three children.