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Our Purpose


In September of 2013, my husband and I welcomed our daughter, Madison, and to put it mildly, life has never been the same! Prior to her arrival, I was a practicing attorney at a large law firm in Atlanta, GA, spending most of my time in the wonderful world of corporate finance and distressed financial institutions. Exciting, right? Well, for me, it was exciting. However, after some serious soul searching, and with the support of my husband, I ultimately decided to leave that world behind to pursue new challenges...

The seeds for GoodSteps® were planted over many years – and many birthday and Christmas gifts for friends and family! I’m not sure exactly when it started, but I began actively seeking out companies with both interesting products AND a mission to do good in the world. More than just supporting a cause – giving was their reason for existing! Shoes, t-shirts, scarves, jewelry, pajamas, nail polish, purses, grocery bags, solar-powered lights – if it was a product made by a company doing good, then sign me up! The concept was empowering and infectious as a consumer, and I wanted to be a part of it as a business owner.

Fast-forward a couple of years, a lot of hard work and more than a few ups and downs later, and we are proud to introduce our inaugural collection of GoodSteps® flip flops! With the help of our incredibly talented designer, our Original and Nomad designs are stylish, comfortable, supportive, versatile, and – best of all – purchasing a pair (or two!) provides financial support to our incredible non-profit partner organizations. The work they do and the good they provide is why we’re here. Please visit our GIVE tab to learn more about our giving model and these fantastic organizations.

At GoodSteps®, we truly believe in the power of a well-intentioned (purposeful) purchase. It is as simple as: YOU BUY – WE FUND – THEY DO – ON PURPOSE.